Since its establishment 20 years ago, Lush has been driven by innovation and ethics. Creators of pioneering beauty products, such as the fizzing bath bomb, shower jellies and solid shampoo bars, Lush places an emphasis on fresh ingredients like organic fruits and vegetables. Operatining, a strict policy against animal testing and supports Fair Trade and Community Trade initiatives. Lush leads the way in the cosmetics industry in terms of combating over-packaging, running public awareness campaigns and developing products that can be sold ‘naked’ to the consumer without any packaging at all. Today Lush has more than 900 shops worldwide.