Orca - Naked Mascara
- Regular price
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100.00 - Regular price
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- Sale price
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100.00
Naked Mascara, a brand new Lush concept that epitomises our values, from inception to application.
For those who want striking, black lashes, sweep Orca across lashes for a killer look.
Our new solid black mascara is an innovation in cosmetics. Beautifully formed, this naked mascara uses butters and waxes to create an iconic, solid product, which creates a lovely effect on the lashes, and the planet, and is completely free of plastic packaging.
With virtually all mascara coming in the same plastic tube packaging, it’s fair to question why we believe that Naked Mascara is the future of beauty.
We believe this due to present global makeup habits and imagining how we will likely continue to consume beauty products going forward - unless there’s an innovative, planet friendly option. This inspired us to think outside of the box (or tube, in this case) and to create a minimally packaged product that gives the customer all that they need to achieve great lashes, signalling a significant innovation in the cosmetic industry which sets us apart from other brands yet again.
“If there is one makeup product we can’t do without – it’s mascara. So it is right at the top of the list to create a more environmentally friendly way to enable us to use something we know and love. If you have used block mascara before, this will be easy. If you haven’t – it’s a knack! So get the knack and make a difference."
- Helen Ambrosen, Product Formulator
Enter Naked Mascara - vegan, solid mascara, with gorgeous nourishing ingredients, that comes in four iconic shades.
What’s inside counts
Each of our new Naked Mascara blocks contain a whole host of incredible ingredients, which, as you might expect, look after your lashes and the planet.
A great example of this is candelilla wax, a natural alternative to the artificial polymer PVP, which, along with acacia gum, coats the lashes with a protective layer to maintain moisture, distributes the mascara’s pigment and helps the product stay in place. Candelilla wax is extracted from the candelilla shrub (Euphorbia antisyphilitica), native to Mexico. During the rainy season these shrubs grow tiny pink flowers and each stem covers itself with a thick sap. The sap turns into wax during the dry season and protects the plant from dehydration.
How to use
1 - Hold your chosen naked mascara with clean, dry fingers.
2 - Lightly wet the tip of the brush and place into the mascara shape using very minimal water.
3 - Rub the brush around the inside of the product in circular motions, making sure there is enough product coating the brush.
4 - Brush through the lash hair, just as you would with any other mascara.
How to store
When you’re done, rinse the brush thoroughly and leave it to air dry.
Shake your naked mascara to remove any remaining water and leave it to dry.
Pop your wand in the insert part of the box and leave to dry.
All about wands
Your Naked Mascara comes with 3 wands, each specifically designed to give you 3 different effects to your lashes.
1 - Thickness and volume (thick wand)
2 - Definition (one sided comb)
3 - Separation (wand with circular end)
These wands have been exclusively made for Lush from non-toxic polypropylene, and feature non-plastic, bio-based eco-flex heads designed for smoother application. They can be recycled at home in PP/PE streams, or returned to your local Lush store, where they'll be sent for recycling at our Green Hub in Poole.
Shipping information
- Ships within 5-7 business days.
- Ships in our fully recyclable and biodegradable signature boxes.
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“Protect Your Skin And It Will Protect You Back”
– DR. BARBARA STURM
FAQs
Are your products organic / natural?
Our products combine the power of naturally occurring and advanced science ingredients that are simple to use, highly effective, non-toxic, non-irritating, and absolutely cruelty-free. We do not use aggressive, irritating ingredients. Beyond this, we do not like labels such as ‘organic,’ ‘natural’ or ‘clean,’ which have no consistent definition and tell you nothing about a product’s safety or efficacy. We are committed to bringing you the very best ingredient science and being certified “organic” does not always yield the best ingredient.
Do your products contain fragrance?
Generally not, but with limited exceptions. “Fragrance,” when used in our products like the ANTI-AGING BODY CREAM, is selected for its pleasant scent but also for its proven tolerability. Most fragrances contain allergic substances, or “allergens”: if present, it is compulsory to state this on the label, even if the percentage contained is minimal. Where possible, we tend to use fragrances which do not contain allergens and which should therefore give rise to fewer problems. When fragrance is present in a our product, is indicated in the list of ingredients as PARFUM or FRAGRANCE.
Is there talc in any of your products?
The minerals that are used to produce talc can contain asbestos, which is why there are legitimate concerns about its potential effect on our health. The talc used in our ENZYME CLEANSER, BABY BUM CREAM and tinted CLARIFYING SPOT TREATMENTS is NOT made of minerals that contain asbestos and thus is not carcinogenic and completely safe. The talc we use is periodically and consistently reviewed by independent laboratories.
What is the shelf life of my product?
All beauty products need to be used by a certain period. This is known as the 'period after opening' and can be easily identified by the PAO symbol. The symbol can be recognised as the shape of an opened jar, and will have a number inside; 9M will indicate 9 months, 12M is 12 months, and 36M is 36 months. Once opened the product should be used in this period, as after this time the quality of the product will deteriorate.